![]() ![]() “We’re one of the last privately owned cannabis businesses trying to destigmatize the plant,” Alexander says. “You can’t have a bad day when you see people in brightly colored clothing,” he says.Īlexander has been involved with the Northern Nevada cannabis industry for more than 30 years and prides himself on creating an experience at his store while educating his customers about the medicinal benefits received from his particular plants. SoL Cannabis owner Ed Alexander, usually robed in a colorful tie-dye, is easy to spot with his Santa Claus-like beard and warm demeanor. In fact, customers are invited to take pictures of the 25,000-square-foot greenhouse and share them on social media, showcasing upwards of 1,500 happy plants stretching 8 to 11 feet toward the sun. It has won dozens of awards for its flower, grown in organic soil from its viewable greenhouse that also hosts a commercial kitchen and extraction lab. Opened two years ago, SoL Cannabis is the only dispensary in Northern Nevada (if not the whole state) that grows and sells organic sunlit marijuana products. The environment, against a backdrop of colorful foliage and Heavenly Mountain Resort’s Killebrew Canyon, aligns perfectly with the name of the venue at which the band is playing - SoL Cannabis. Properly socially distanced folding chairs provide seating for those who want to dance or slap their knees to the tunes. On a sunny Saturday autumn afternoon in the peaceful ranchland of Washoe City, Jelly Bread band members are strumming their guitars and singing soulful tunes on a small stone platform set up in front of a perfectly manicured lawn.
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